Formed in 1954, the client is a global consumer electronics provider of home, home office and business products. Their product –line includes an award-winning range of printers, electronic labelling, sewing, mobile printing, mobile scanning, document imaging, document security, wireless connectivity and other industry solutions.
The client was challenged with maintaining two separate websites for their corporate and commerce branding. Their online presence was not unified and their eCommerce site was built on a custom DotNet technology. Their legacy eCommerce website was limited with functionalities like multiple systems integrations, today’s MarTech like personalization, marketing automation, advanced analytics and eCommerce features.