For businesses looking to expand their global footprint, the need for localization services is evident. SMBs to business giants understand that the LSP plays a crucial and strategic role by helping the business to speak its customer’s language. The effectiveness of localization services is a major driving factor for the demand of the said product or service offered by the company. Hence, businesses look for an LSP that can do more than just translating the content.
Today, the market is flooded with LSPs, all specializing in different language combinations or fields, making it difficult for businesses to choose the right LPS. If you are also caught in a conundrum and wondering what elements you should consider choosing one LSP over the other, you are in the right place.
7 Key Tips to Find Localization Partner
Check out these tips to find the right LPS to maintain the brand value in the target market.
How long has the LSP been in the business? Or has the potential LSP worked with other companies in your industry? It’s industry experience that must be on top of the priority list while selecting the LSP for your business. LSP that has been around for long will have a better understanding of your industry and business needs. In addition, such LSPs will have more experienced and knowledgeable team to deal with your localization requirements.
Ask about the Linguists
The linguist pools of translation companies can vary. Before making a final decision, you must ask about the experience of linguists. You need to make sure that the company has certified professional translators or SMEs to meet your localization needs.
Localization Management System is a Plus
An LSP with localization management system in place will have more streamlined localization process. The centralized management of data creates transparency, simplifies the workflow and offers detailed insights and reporting.
Depending on your localization and translation needs, companies will implement the required technical infrastructure to fulfil your specific needs. It can include both software and hardware or a localization management system to support your project and streamline the entire localization process.
Check the Portfolio
How does the work history of the potential LSP look like? A localization company with specific expertise in your sector will add value. See how the company has explained and presented their work. Portfolio speaks a lot about what the company specializes in; it gives you a clear picture about the quality of localization services.
Case studies demonstrate a company’s past work experiences. It will give you a better idea about the approach and abilities of a company to deal with the localization projects of different industries. Ask the company to provide you with the case studies to assess if the company fits the bill.
You can ask the prospective LSP to provide you with a sample translation for review. This way, you can gauge the quality of work and make sure if they have the knowledge of your industry and target language. It is an important part of a research process that helps you to identify if the company practices are at a standard you require. Quality assurance through a sample translation can prevent you from committing to an expensive and lengthy contract.
Webdunia is one-stop-destination
Helping customers with industry-led localization and translation solution for more than 16 years, Webdunia has a proven track record of delivering unparalleled localization and translation services. With CMMI Maturity Level 3 status, we plan and implement best practices that ensure better outcomes. If you are expanding your business and looking for localization services, feel free to connect with us.